Top 5 Business Apps Performance in Ghana: Q2 2024

In Q2 2024, the business applications market in Ghana showed notable trends across the top 5 apps: WhatsApp Business, Zoom Workplace, Google Chat, LinkedIn: Network & Job Finder, and Microsoft Teams. Here’s a breakdown of their performance:

WhatsApp Business

Weekly downloads for WhatsApp Business fluctuated, peaking at around 291.6K in the week of May 27 and seeing a low of 127.1K in the first week of April. The app maintained a strong user base, with weekly active users increasing from approximately 3.51M at the start of April to around 3.65M by the end of June.

Zoom Workplace

Zoom Workplace saw consistent weekly downloads, averaging around 10K, with a slight increase to 11.8K in mid-June. Revenue for the app varied, with a peak of about $792 in the week of June 17. Active users remained stable, hovering around 400K throughout the quarter.

Google Chat

Google Chat experienced a steady download rate, maintaining close to 8K weekly downloads, reaching a high of 8.5K in mid-June. Active users showed a slight upward trend, starting from 126.5K in early April and ending at 124.3K by late June.

LinkedIn: Network & Job Finder

LinkedIn: Network & Job Finder had a varied download pattern, with a notable increase to 6.7K in the week of May 20. The app's revenue peaked at $3.1K in late April, and active users grew from 150.3K in early April to 163.4K by the end of June.

Microsoft Teams

Microsoft Teams experienced consistent download numbers, with a significant spike to 7.9K in early May. Active users fluctuated slightly but remained strong, starting at 114.8K and ending at 114.9K by late June.

These insights, sourced from Sensor Tower, highlight the dynamic performance of business apps in Ghana. For more detailed data and trends, visit Sensor Tower.